Susan Helm-Murtagh – Chair
City/State of Residence: Boulder, CO
City/State of Birth: Danville, KY
Day Job: Clinical Assistant Professor, University of North Carolina at Chapel Hill (Gillings School of Global Public Health)
Susan Helm-Murtagh is a clinical assistant professor in the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill, where she teaches leadership and strategic management. In addition, she is co-founder of The Athletes’ Coalition, a Boulder, CO-based non-profit focused on providing career planning, contract negotiation and post-career guidance for endurance athletes. She also serves on the board of the Ellie Helm Foundation, a non-profit established in honor of her niece, who was killed in a tragic accident in September of 2017.
Previously, she was vice president at Mosaic Health Solutions (a division of Blue Cross Blue Shield of North Carolina), where she was responsible for building and managing — through acquisition, investment and development — a portfolio of health solutions products and services centered on information technology, analytics and consumer engagement. Susan has over twenty-five years of health care payer experience, including analytics, information management, strategic development, application development, marketing, and operations.
In addition, she serves on the Board of Visitors for the Health Sciences Library at the University of North Carolina at Chapel Hill, and is past board secretary for Girls on the Run of the Triangle, past board chair for Triangle Bikeworks, and is past president and board chair for the TriCyclists Bicycle Racing Club in Chapel Hill.
She is also a competitive cyclist, runner and multi-sport athlete; she has been competing in road, mountain, cyclo-cross, and multi-sport events at the regional, national and world level since 1995.
Susan holds a bachelor of science degree in psychology and management from Duke University, a master’s of management in marketing and finance from the JL Kellogg Graduate School of Management at Northwestern University, and a DrPH in health policy and management from the Gillings School of Public Health at the University of North Carolina at Chapel Hill. She currently resides with her husband, Rory, in Boulder, CO.
Robert Burns – Vice Chair
City/State of Residence: Madison, Wisconsin
Day Job: Vice President & Senior Legal Officer, Trek Bicycle Corporation
Bob is a 23-year bicycle industry veteran who founded Trek’s legal department in 1995 and served as Trek’s General Counsel until 2018. Bob is a past recipient of the Brainy Award for outstanding bicycle industry service and has served on many industry organizations in different capacities over the years such as Dream Bikes, People for Bikes, BPSA, and the European Cycling Industry (CIE). Bob has been active on the national and local level on issues such as model legislation for e-bikes, and trade and tariff issues. In addition to serving as Trek’s General Counsel, Bob helped found BCycle and served as BCycle’s President for the past decade. BCycle has grown to become the nation’s largest provider of public bike share systems and has launched over 52 cities and provided over 17,000,000 rides.
Timothy P. Rogers – Treasurer
Timothy P. Rogers – Treasurer
City/State of Residence: Charlotte, NC
City/State of Birth: Poughkeepsie, NY
Day Job: Chief Financial Officer for Continental Automotive, Inc and Continental Tire the Americas LLC
Tim is responsible for Finance and Controlling for the Tire Divisions in the Americas and is responsible for all Corporate Finance Functions, including Treasury, Tax, Internal Audit, Real Estate and Risk Management for all of Continental in North America. Mr. Rogers assumed this current position in 2008 and works in Fort Mill, South Carolina. Tim was awarded “CFO of the Year” by The Charlotte Business Journal in 2016.
Before his current position at Continental, Tim was Director of Accounting for Continental Tire the Americas LLC and was Vice President of Finance for Continental in North America. Tim has been at Continental since 2003.
Prior to joining Continental, Tim spent 10 years in public accounting with Arthur Andersen LLP and Deloitte LLP leaving as a Senior Manager. He is a North Carolina Certified Public Accountant (CPA), and a member of both the American Institute of CPAs and the North Carolina Association of CPAs.
Tim earned a Bachelor of Science in Business Administration and a Masters in Accounting at the University of North Carolina – Chapel Hill.
Tim is also on the Board of the Children’s Theatre of Charlotte where he is Treasurer and is Chairman-elect of the Board. Tim was previously a Board member for Communities in Schools of Charlotte-Mecklenburg from 2005-2016 including serving as Treasurer for a number of years. He is a volunteer at Alexander Youth Homes and the YMCA (Y-Guides).
Tim has been an avid runner and athlete for most of his adult life competing in full and half marathons, triathlons and long distance relay races. But Tim’s real passion is mountain biking since he was introduced to the sport in 2010 in the hills above Quito, Ecuador. In learning to mountain bike, he realized that it is a sport mimics life – it’s not how many times you fall, it’s how you get up and overcome. He now shares his love for the sport with all that he knows and has introduced others to the sport at Continental where they have an active riding group. He believes that mountain biking is a great learning and development tool both physically and mentally.
Tim has lived in Charlotte for over 40 years. He and his wife Michelle have 2 children, Carrie-Anne (16) and Noelle (12).
Dr. Francine C. Luce - Secretary
City/State of Residence: Jersey City, NJ
City/State of Birth: Bayonne, NJ
Day Job: Director – Office of Grants Development, Jersey City Board of Education
Dr. Francine Luce is currently a District Director at the Jersey City Board of Education in Jersey City, New Jersey where she oversees the Office of Grants Development for the Jersey City Public School District. As Director of the Office of Grants Development, Francine seeks out funding opportunities through grants, donations and partnerships. Her office has been successful in bringing in millions of dollars to support the educational mission of the district. Francine has a long-standing career with the Jersey City Public School District which began 21 years ago as a Teacher. She rose through the ranks of the District transitioning from a Teacher, to an Assistant Principal, to a Principal and ultimately to District Director at Central Office in the second largest district in the State of New Jersey.
Francine was extremely successful as a Turn-Around Principal for a struggling middle school in one of the largest urban districts in New Jersey. She attributes her success as a Principal to her ability to successfully integrate various innovative educational initiatives. One of those educational initiatives in which she excelled was providing various supplemental activities. Her school was constantly recognized as having an exemplary after school program and it was in this area that allowed Francine to implement a mountain biking program for middle school students. Francine’s collaboration with the New Jersey State NICA representative provided her school and district with a curriculum for mountain biking that was created in an educational format that allowed the sport of mountain biking to be approved as an activity for middle school students. This initiative was considered groundbreaking for an urban district. Her vision is to have Mountain Biking as an approved activity in school districts throughout the country. Francine has a passion for after-school programming and supporting underserved youth.
Dr. Luce is an Adjunct Professor at Saint Peter’s University where she teaches and mentors doctoral students. She is also on the Advisory Board of 21st Century Community Learning Centers Programs and Saint Peter’s National Science Foundation (NSF) NOYCE Scholarship Program. She has received several grants to coordinate numerous 21st Century After School programs throughout her educational career empowering students through extended learning time beyond the school day. Francine continuously works with various non-profit organizations in supporting socio-economically disadvantaged youth.
Francine holds a Bachelor of Business Administration degree from Pace University, two Master of Arts degrees from New Jersey City University in Early Childhood Education and Supervision/Administration and an Ed.D. in K-12 Leadership from Saint Peter’s University. She currently resides in Jersey City and is the mother of two sons, Jeremy and Brandon.
Francine is honored to have the opportunity to serve as a board member.
City/State of Residence: Hayward, WI
City/State of Birth: River Falls, WI
Day Job: Risk Manager within Marsh & McLennan’s Bicycle Industry Vertical
Scott has a passion for several aspects of the bicycle industry, whether it is helping bicycle retailers and manufacturers with their risk management needs to bicycle advocacy. Specifically, he enjoys mountain bike/trail advocacy assisting his local IMBA Chapter with fundraising and coordination of their new Fat Bike Trail System. He also has served on the Board of Directors of the American Birkebeiner Ski Foundation, the 4th largest nordic race in the world (14,000 participants). He started the Fat Bike Birkie, which is now the worlds largest fat bike event.
Scott has been in the commercial insurance industry for over 20 years. He started a national Bike Shop Insurance Program in 2009) which is designed to protect bicycle retailers from risks that are normally excluded from traditional insurance policies. This program is endorsed by NBDA, QBP and Velofix. He also has a lot of experience writing coverage for IMBA Clubs/Chapters as well as events/races.
Scott has spoken dozens of times in multiple states on the Economic Impact of Trails/Mountain Biking. He has helped co-author a couple economic impact studies. The most important study, The Economic Impact of Silent Sports Enthusiasts was co-authored with the help of the University of Wisconsin. The goal of this study was to annualize the regional economic impacts on an annualized basis for anyone who has participated in a local event.
He feels that NICA is opening a lot of doors for youth to participate in a lifelong sport. Growing the number of NICA’s teams is the ultimate form of grassroots advocacy. A question he asks himself is “what if I never was introduced to mountain biking?……the quality of my life would be greatly diminished”. He wants to introduce as many kids to the sport he loves so much.
Day Job: Senior VP of Sales, DKS Technology
Hometown: Belle Plaine, MN
With an MBA from St. Mary’s University, Joshua is academically schooled on the inner workings of running a for profit business. But it’s his love of adventure that’s driven him from the world of alpine skiing and mountain biking, both competitively as well as coaching, to become an advocate for cycling in the not-for-profit space. As a former board member of Minnesota Off-Road Cyclists (2007-2009), he and others successfully created the Minnesota High School Cycling League with the purpose to get more kids on bikes. Under his leadership as League Director, the group has grown from 150 members in 2012 to now servicing over 1,600 13-18 years student-athletes, the second largest NICA league in the country.
The success the league has experienced is due in part not only from Joshua’s 20+ years of participating and coaching sporting activities, but also from his experience as an event organizer, race director and promoter.
While Joshua is proud to be a part of NICA’s success, he is excited to play a role in crafting more opportunities beyond racing and leverage his deep events experience to get more kids on bikes nationwide.
City/State of Residence: Milwaukee, WI
Day Job: Vice President of Human Resources at Lutheran Home & Harwood Place
Lindsey’s day job is as the vice president of human resources at the Lutheran Home & Harwood Place. She’s fortunate that the position allows her to maintain a work-life balance conducive to her active lifestyle.
Lindsey ran competitively until an injury sidelined her and forced her to spend more time on a bike. She quickly fell in love with biking – both as a sport and with the cycling community.
She has more than simply “stuck” with the sport, Kriete enjoys the variety so much that she is efficient in its many forms – criterium racing, road cycling, track cycling, mountain biking, and cyclocross.
Lindsey runs a local Wisconsin bike team and says she dedicates a lot of her time to getting more women and youth interested in the sport – something she admits is very challenging. She’s made a strong effort to recruit more female and youth riders to the competitive racing level, but fear and lack of resources limit potential cyclists, both men and women alike. She believes NICA is the perfect introduction to the sport of cycling and believes that because of NICA’s growing presence, cycling has the potential to become a more mainstream sport.
Lindsey holds a bachelor of science degree in german literature and political science from the University of Vermont, and a master’s of business administration from Marquette University.
City/State of Residence: Marysville, PA
City/State of Birth: Harrisburg, PA
Day Job: Executive Director Pennsylvania Interscholastic Cycling League, Bringing Endurance Goodness through regional and national cycling events like the Trans-Sylvania Epic, Iron Cross, unPAved, and the International Intergalactic Global Open Mountain Bike Team Relay Championship of the Multi-Friggin’-Verse!
Mike’s early experiences, from his very first job as a bike shop employee, to breaking a collarbone on the final day of 11th grade off a sweet jump, to forming what was possibly the first high school mountain bike club in PA in 1990(ish), set in motion a life in the sport that has included elite road and mtb racing, national event promotion, and coaching beginner to world class cyclists and triathletes of all ages.
Mike has always believed that bringing this sport to schools was the key to #morekidsonbikes. He even started the first PA interscholastic league in the mid-2000s (non-NICA) before focusing his efforts elsewhere for a time.
Over 20+ years in many different cycling related roles, Mike had the good fortune to meet many incredible people across PA, who shared his passion for this sport. When it was time for NICA’s launch in PA, many of these people, and many more who have come aboard since, were (and continue to be!) key to Pennsylvania’s incredibly successful league launch.
Mike’s goals for PA and NICA are to not just put hundreds of thousands of kids on bikes in the coming decade, but to see NICA leagues better define and harness efforts already being made in youth development throughout the organization and increase those initiatives. From the opportunity for Teen Trail Corps to become a driving force in trail stewardship and community service across the United States, to the opportunity coaches and camps have to mold even more incredible futures for our participants, there is nothing Mike would like to do more than see NICA provide middle and high school students across the country (and beyond?) the opportunity for their lives to be as meaningfully impacted by the bike as has his.
Mike is proud and humbled to have the opportunity to serve as the board representative for NICA’s affiliate leagues.
Mike, Kristine, and their sons, Braden and Ryan live in Marysville in south central PA. Along with their pup, Roxy, they enjoy the great trails of PA as often as possible, and a whole lot of Star Wars.
Day Job: Digital Designer and UX Strategist
Before joining the NICA team, Imelda March served on the board of the Northbrook Cycle Committee. She regularly rides a bike in Chicago for recreation and work commutes, giving her a front-and-center view of two-wheeled commuting issues.
She also has a keen interest in walking- and transit-related mobility issues and growing cycling in the youth segment. Imelda has raced bikes for over eight years, both regionally and nationally, in the track, road, gravel, and criterium disciplines. She also enjoys cross-training via strength training and yoga. When she is not working, she enjoys watching domestic and foreign films and spicy foods. She lives in Chicago, Illinois. Follow Imelda on Twitter @hcram1 and on Instagram @imelda.march.
Imelda holds a bachelor's of science degree in psychology, an M.B.A. from Lewis University and user experience (UX) certification from General Assembly.
City/State of Residence: Prior Lake, MN
City/State of Birth: Faribault, MN
Day Job: President – Q Enterprises, Executive Vice President – Quality Bicycle Products, Inc.
Jerry has a passion for coaching and mentoring kids and getting them excited and engaged in activities that they can learn and grow from. He has been actively involved in coaching and supporting youth activities including baseball, football, basketball and outdoor environmental retreats. He is now thrilled to be a part of building the NICA High School Mountain Bike League.
As a Senior Executive for Quality Bicycle Products (QBP) since 1997, Jerry helped QBP rapidly grow into one of the most successful and respected companies in the bike industry. He is excited to share his skills in vision, strategy, execution, finance and operations to help NICA grow.
With many mainstream high school sports limited to a select few athletes, Jerry’s vision for NICA is to see it grow into a new inclusive mainstream nationwide high school sport. NICA brings a great opportunity to engage kids in a healthy life long sport and lifestyle.
The early great success of the NICA League has created a rapidly expanding demand for new leagues. Jerry expects to use his skills to help NICA meet that demand and grow to its full potential.
City/State of Residence: Truckee, CA
City/State of Birth: Eugene, OR
Day Job: Director of Sales, Clif Bar and Company
As a 20+ year veteran of Clif, Eric, has played many different roles. Starting out co-managing their sponsored athlete program, he currently heads up their sales efforts in the Specialty Retail and Foodservice segments, which includes the traditional bike/run/snow shops as well as breaking new ground in airport stores, healthcare, corporate campuses, colleges, and other non-traditional outlets.
This experience with breaking new ground is something that Eric believes he can bring to NICA, which in June 2010 did not have a template for operating at the national level.
Back in 1999, Eric worked in marketing for Clif Bar and sponsored the Berkeley High team, which Matt Fritzinger used as the model to create the NorCal League. “We’ve stayed in as a sponsor ever since. To see what it’s grown into and what Matt’s been able to do with it, it’s phenomenal. I have an emotional attachment,” he says.
Eric’s vision for NICA is an organized network of competitive high school cycling teams, coast to coast, with recognition and support by school districts, that results in fostering a supportive and positive environment for both the student-athletes and their families. “There’s a great empowerment in getting kids on bikes. Lots of people have no access to outdoors and nature – just to be that connection would be huge.” And while he acknowledges the need for a structure, he sees sufficient flexibility within that to encourage regional differences. “We’re 50 states, not one big state. There are going to be different dialects, accents and flavors.”
In Eric’s view, early priorities for NICA will be creating a structure that will accommodate the growth of demand. “We’re figuring things out, but new things will come up. We need to get a good structure in place.”
City/State of Residence: Salt Lake City, UT
City/State of Birth: Lexington, KY
Day Job: Director in the technology organization of Wolters Kluwer, focused on medical education and practice products and content operations.
Bob grew up riding his Schwinn all over his neighborhood in Lexington, Ky. In high school, he bought a touring bike and set off on daylong adventures all over central Kentucky. In the early 90's, some friends introduced him to mountain bikes, and he spent most weekends at Cave Run Lake, learning how to go over the bars with minimal injury. Fast forward to 1999 in Salt Lake City, he discovered the Bonneville Shoreline Trail in the Avenues and met some good people on the trails. After a year of riding with this group after work, one of them said "Bob, you are kind of fast, you should come race 24 Hours of Moab with us." This began a lifelong relationship with mountain biking and number plates. Bob has raced hundreds of events from the 12 Hours of Mesa Verde solo, to the Breck Epic, and the 45-minute silly fun of cyclocross (and has no plans to stop.) He has several blue ribbons and series awards, yet his best days on the bike are when he is with a small group of friends for long, epic singletrack rides in the empty alpine expanses.
Bob serves on the Board of Directors of the Utah High School Cycling League. He has led the Scalded Cats Cycling team, now known as Bingham Cyclery-Peak Fasteners for 16 years. He was a partner with the popular Utah State Championship Series. He recently ended his 2-year term as a member of the USA Cycling Board of Directors in December 2020.
Bob holds a bachelor of arts in history and a master’s of science in library and information science from the University of Kentucky.
Day Job: President of Life Time Events and Media
First and foremost, I am extremely passionate about helping people live happier, healthier lives. In my role with Life Time, I get the opportunity to do this on a daily basis, through our amazing family of events. It’s my belief that our future relies on the health and wellness of the coming generations, and it’s our responsibility to teach and mentor children how to live healthy, active lifestyles. In my service to NICA, I hope to empower the continued expansion of opportunities for kids to ride bikes, while supporting the mission of building strong minds, bodies, character and communities.
Lisa Sher brings impressive athletic achievements, strong coaching skills, and extensive professional design experience to the NICA board.
Lisa’s background includes 11 years of racing mountain bikes professionally on the World Cup and National Series circuits and 10 years on the U.S. National Team. She’s a US National Downhill Mountain Bike Champion as well as a Junior Olympic swimmer and three-time NCAA All-American in lacrosse. Lisa also starred in Ice Hockey and soccer at St. Lawrence University.
Lisa has shared her sport-specific knowledge and healthy approach with developing athletes in her work as a youth ice hockey coach and as a BICP Level 3-certified mountain bike coach and instructor trainer, where she aims to set the global standard for mountain bike instruction.
Lisa’s widespread experience leading design teams in global brand strategy and product development enables her to provide creative direction, content, and marketing expertise through her design shop, Fluxx Collective. A Bachelor of Arts degree from St. Lawrence University was fortified by a second degree in Design and New Media from Platt College.
Lisa knows firsthand the life-changing impact that sports participation can have, and how those experiences translate into empowerment, leadership, and community contribution. Inspired by mountains and fueled by good coffee, she joined the NICA board with the goal of supporting, influencing and serving NICA’s mission of getting #morekidsonbikes.
Lisa currently lives in Gunbarrel, CO where she loves riding trails, skiing, surfing, adventuring, and working on her two-wheel drifts.