A shout-out to Specialized and a ten-toe welcome to DeFeet!

New NICA socks by DeFeet 

At NICA, we rely on the support of our grassroots constituency—the parents who show up to cheer on their kids and volunteer time at races, the coaches who volunteer their time to busy practice schedules and those special supporters who just give because they believe in sport as a means to impacting student-athletes in a positive way. We also depend on the support of our sponsors, without whose help, we might cease to exist. This month we highlight Specialized and DeFeet.

Specialized is one of four platinum level sponsors. When it comes to high school mountain bike racing, NICA and the ‘big red S’ are inextricably linked. Specialized has long gone beyond the call to provide the financial support we need to keep us moving Coast-to-Coast by 2020.  Thank you Specialized for your unwavering support.

DeFeet is a new bronze-level sponsor for 2014. Their socks are among the best you can buy because they care about your feet. DeFeet has generously provided us with product for event, promo usage and if you’re lucky, prizes and schwagg for you!!  Here’s one way, for example, that you can get a pair of NICA limited edition Traileator’s! Join the Booster Club at the $50 level and we’ll send you a pair of NICA made-by-DeFeet socks emblazoned with smokin’ hot racing stripes and the NICA logo. Ride with these socks and it’s as if you’re flying our standard high and proud.

Thanks for reading and thanks for supporting those who support us! We’re always honored and grateful when a company stands up to join the high school mountain biking revolution by providing high quality product, cash contributions and their solid reputations. And thank you Specialized and DeFeet. Year 2014 is off to an amazing start and we’re glad you’re coming along for the ride.


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