Matt Fritzinger, Ben Capron Visit East Coast on Promo Tour

Target is High School Mountain Biking Coast to Coast by 2020

Contact: Paul Skilbeck 415.516.1444

BERKELEY, Calif.—The executive director and development director of the National Interscholastic Cycling Association, Matt Fritzinger and Ben Capron, will make a six-day, five-stop tour to enlist new state leagues, starting July 6 in Asheville, North Carolina, and ending July 11 in Montpelier, Vermont.

The current development aim for NICA is to establish mountain biking as a high school sport coast to coast by 2020, and the purpose of this east coast tour is to gain foundational support in the region.

The tour includes public meetings to outline the NICA vision and method, and enables interested members of the public to talk face to face with the NICA leaders about potential involvement.

Meeting Schedule:
Wednesday, July 6 – Asheville, NC
Location: TBA

Thursday, July 7, 7:00 – 8:30 PM – Washington, D.C.
Location: Saloon, 1205 U Street Northwest, Washington D.C.

Friday, July 8, 4:00 – 6:00 PM – New York City
Location: Rodale Publishing, 733 Third Ave, New York, NY

Saturday/Sunday, July 9/10 – Windham, NY
Location: Booth in the expo at the UCI World Cup mountain bike race

Monday, July 11, 10:30 AM – 12:00 PM — Montpelier, VT
Location: Kellogg-Hubbard Library, Hayes Room, 135 Main St., Montpelier, VT

For up-to-date information check the NICA East Coast Tour webpage.

NICA, which was formed in 2009 after a 10-year development period in Northern California, currently has leagues in California, Colorado, Minnesota, Texas, and Washington. This year NICA has fielded interest from over 15 new states and several of those are submitting a bid to be the next NICA Project League.

Ben Capron, 40, who recently left a top-level executive position at Specialized Bicycle Components to go full-time with NICA said, “We’ve created a version of mountain biking as a high school sport. The experience is unique. The events are unique. It’s growing very fast!”

NICA is a 501(c)3 non-profit organization. Leagues receive no funding from schools, school districts, athletic funds, or any other tax-based revenue.

Anybody who would like to arrange to talk or meet with Matt Fritzinger and Ben Capron to discuss a new East Coast league should contact Tyler Dibble, or 510.524.5464.

NICA East Coast Tour website

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