Partners

Double Forte Public Relations and Marketing Services

Double Forte is an independent, San Francisco-based public relations and marketing services firm expert at identifying audiences that matter to our clients and connecting with those audiences to achieve a positive outcome. It has an excellent track record helping businesses reach and work with other small and medium sized businesses for services, products and technology solutions.

www.double-forte.com/

Hilride

Hilride Progression Development Group, LLC (hilride.com) is a consulting firm based in Berkeley, California. Hilride is dedicated to realizing the potential of the global mountain biking movement as a force for economic development, environmental conservation and the promotion of healthy, active communities. Hilride provides strategic planning, design and development services for government agencies, non profit organizations, corporate and private clients around the world. Hilride has consulted on a diverse range of projects from regional tourism development for the country of Croatia, Department of Tourism; to trail design and planning for the Hawaii Department of Natural Resources, Marin County Parks and Open Space and the East Bay Regional Park District; to municipal bike park development for the cities of Lafayette, Elk Grove and Fresno California; Redmond, Washington and Green River, Wyoming and lift access resort development for Schweitzer Mountain Resort in Sandpoint, Idaho and Moonlight Basin Resort in Big Sky, Montana; to film and video projects for the Outdoor Alliance, the International Mountain Bicycling Association and the National Interscholastic Cycling Association.

www.hilride.com

IMBA

The International Mountain Bicycling Association is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.

Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.

IMBA’s worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 160 corporate partners and about 600 retailer shops. IMBA’s members live in all 50 U.S. states, most Canadian provinces and in 30 other countries.

www.imba.com

Lee McCormack, Lee Likes Bikes

Lee McCormack is an experienced journalist and information designer, as well as a world renowned bicycle skills instructor. Lee authored the books Mastering Mountain Bike Skills, Pro BMX SKills and Welcome to Pump Track Nation. As NICA’a Skills Development Director, Lee is developing the curriculum that NICA coaches use to teach their athletes to ride with more safety, confidence (and speed). Lee has been having fun conducting skills clinics with coaches and riders.

Lee is also helping NICA to build its technological platform and websites. Skills clinics are more fun.

www.leelikesbikes.com

Positive Coach

Founded as a non-profit within the Stanford University Athletic Department in 1998, PCA has the mission of “transforming youth sports so sports can transform youth.” To that end, PCA has conducted roughly 5,000 live group workshops nationwide for more than 200,000 youth sports leaders, coaches, parents and athletes. Workshop attendees have helped create a positive, character-building youth sports environment for more than 2.2 million youth athletes. PCA trains Double-Goal Coaches®, whose first goal is winning, and whose second, more-important goal is teaching life lessons through sports. This coaching method takes its name from “The Double-Goal Coach,” a book by PCA Founder and Executive Director Jim Thompson.

www.positivecoach.org

O2 Active Marketing

O2 Active Marketing is an experienced cycling-specialist marketing communications and management consultancy. O2 has helped generate a positive awareness of several successful events and brands in cycling by using simple but effective concepts in message development, structured promotional plans, precise audience targeting, and a vast contact network in the cycling and outdoors media and industries that they have developed continuously over a span of almost three decades.

www.o2sm.com

TrueSport-Stacked

TrueSport®

TrueSport® is powered by the U.S. Anti-Doping Agency (USADA), empowering athletes and sports enthusiasts to love the game as much as the trophy. Whether you’re an athlete, a coach, a parent, a club, league, or team, being a TrueSport means finding your unlimited potential through hard work, respect, and integrity. Being a TrueSport means never taking shortcuts.

www.TrueSport.org

       
ALL CONTENTS COPYRIGHT © NICA 2014.